I spent hours building something that could bring Voitenko Wellness more new patients every month from Facebook and Instagram.

Every page I loaded has hidden text, pushed off the screen, advertising an online casino ("many players search for casino without Spelpaus..."). There's also a stray line of letters, "lskdjflsjfkjslkdjfs," at the top of every page.

This usually means someone got into the WordPress site. Google can warn visitors or drop hacked sites from search, and Meta reviews the page your ads link to.

Have whoever manages your website clean it out and update WordPress and its plugins this week. That's a job for a web person, not an ad agency, and it's worth doing before anything else.

Meta's Ad Library shows six "Get Rid Of Pain With Shockwave Therapy!" ads that started on November 6, and neuropathy ads from June. Your website has no Meta Pixel and no Google Analytics.

There's no way to tell which ad brought in which patient, and Meta can't learn who books, so it can't find more people like them.

Set up tracking first, inside Meta's rules for health businesses, so every dollar after that can be traced to a booked patient.

The current ads say "Get Rid Of Pain With Shockwave Therapy!" and the June ads said "No More Neuropathic Foot Pain!"

Meta's health rules flag ads that promise an outcome. Those ads tend to get rejected or limited, and repeat rejections can restrict the whole ad account.

Ads built around the visit, both doctors and the $79 exam, worded the way Meta allows. Three are below.

The $79 special is on your homepage, but "Book your visit today" goes to a contact form that doesn't mention it. There's no online booking. Friday closes at 11, and Saturdays are two a month, announced in the newsletter.

Someone ready to book at 8 at night sends a note and waits, and every hour they wait makes them less likely to book.

One page with the $79 offer, your reviews, both doctors and a four-field form, plus a text that goes out on its own in under a minute.

The footer says © 2022. The newest post on the first page of your blog is from July 2021, and the new-patient paperwork file is from 2021. Two buttons on your About page point to a staging address (voitenkowellness.flywheelsites.com). One page lists "Cat accident injuries." Your Instagram and Facebook aren't linked anywhere, and your 334 Google reviews aren't shown.

Someone checking you out after seeing an ad lands on a site that looks unattended, even though the practice clearly isn't.

The ads go to the new page, which leads with your rating, your doctors and your team. The site fixes can happen alongside the cleanup.

Your Conditions page says diabetes "can be put into remission," and a success story says acid reflux is "COMPLETELY GONE." You accept Medicare, and the $79 special has no fine print.

Meta reviews the page an ad sends people to, and claims like these get ads rejected. Discounts for federal insurance patients can also be a legal problem.

The new page carries an eligibility line and sticks to what happens at the visit. Have whoever handles your compliance check the wording.